Reddit's plans for making more money from the platform include showing ads in more places and possibly putting some content behind a paywall. The company, which has never been profitable, lost $10.1 million during Q2 2024, down from Q2 2023's $41.1 million loss. It recently blocked all search engines besides Google, OpenAI, and approved education/research instances from showing its content in search results. Reddit seems to be trying to capitalize on how people use its name as a filter for search results.